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This Floral Artist Is Determined
to Give Her Brides Beautiful Memories that Last
Despite setbacks to the wedding industry this year, one woman discovered a new way forward.
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Roe discovers
her passion for
upcycling and florals -
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Danielle Rose Silk
Effects opens -
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Designs pieces
for weddings
and events -
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COVID affects
all events -
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Roe shifts
business to online -
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Expands business
nationally -
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Designs daughter’s
destination wedding -
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Begins selling on
Etsy as well
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circle
Roe shifts
business to online -
circle
Expands business
nationally -
circle
Designs daughter’s
destination wedding -
circle
Begins selling on
Etsy as well
Roe Pacheco has an uncanny ability to bring new life to everyday objects, to see beauty where others might not.
And for a small business owner who caters primarily to the event and wedding industry, this ability to pivot and reimagine was an invaluable skill in 2020. As the country shut down and events were canceled one by one, the business she’d worked so hard to build struggled.
“2020 was hard,” says Dan, Roe’s fiancé. “She typically has a ton of weddings all summer long, and unfortunately, everyone in the wedding industry took a big hit last year.”
But Roe was determined to help where she could, and to find new ways to keep going, supporting her brides and giving them the day of their dreams. Even if it looked different.
And while many clients opted to postpone their weddings, some decided to carry on with smaller numbers and outdoor venues. So Roe shifted consultations to Zoom, where she met with brides and saw their dresses and accessories, color palettes, and inspiration images, much as she would have in person. And the surprising silver lining? Shifting to virtual consultations meant Roe could serve clients across the country, not just in New England.
“She can send bouquets and arrangements anywhere now,” Dan explains. “Roe uses faux botanicals, incredibly high-end silk flowers. You can put it up against a fresh one and you’d never know the difference.”
“And what’s really great is they’re still around for your anniversary. For as long as you want,” he continues.
It’s been a bumpy ride, but the industry is slowly coming back … Her clients just love her, love her work. So I’m excited to see what’s next.”– Dan Raboin
“We got to do her daughter’s wedding recently, out in Utah,” Dan recalls. “It was a lot to coordinate, to get everything there and get it assembled. But she did a great job, she pulled it off. She always does.”
Roe’s expertise extends beyond florals. “She’s got a great eye for color, texture and design in general,” says Dan. “I’ll ask her to weigh in on my construction projects and ask her opinions, because she’s just got such good vision.”
In fact, their company, Daniel Rose Silk Effects, is a collaboration of their two skill sets. They design and build film sets, photo backdrops and custom floral boxes, helping to create a cohesive story throughout all the wedding or party’s decor.
And clients love her holistic approach. “They’ll give her ideas of what they want, and she’ll go so above and beyond. She always thinks of details other people wouldn’t. It’s always fun to see what she’ll put together,” says Dan.
In the past, she’s incorporated family heirlooms like brooches and vintage jewelry into the bouquets. “She’s really meticulous, and exceeds her clients’ expectations. People are always really blown away.”
While COVID certainly impacted her business, Roe is making a way forward and expanding her reach. “People see her work online, on Etsy,” Dan explains, “and she always has such great customer reviews. People across the country are interested now.”
“It’s been a bumpy ride, but the industry is slowly coming back,” Dan says. “Her clients just love her, love her work. So I’m excited to see what’s next.”
Roe’s story is part of a powerful series highlighting the hope and resilience of small business owners across America. Whether your business is well-established or just starting out, U.S. Bank has the banking tools and support you need to keep your business dreams alive and thriving.
